By first opening an indoor cycling studio in Singapore called CruCycle, the founding team has established Cru as a leading fitness and lifestyle brand in Asia. CruBox is the second phase of growth for the Cru brand, and with the same vision and dexterity, the founding team brings a fresh and unique concept to Los Angeles. The Cru brand is not just about fitness, it also prides itself on its community building efforts through music, style, and making choices for a healthy, happy lifestyle. Cru is founded on the belief that through togetherness, we are able to achieve much more than what we are able to achieve alone. There is no “I” in team, and at Cru we are STRONGER TOGETHER.